In 2017, the company had 362 stores across the United States and was ranked among the top 100 retailers in the United States based on revenue.” “Sephora is one of the most visible personal care and beauty brand stores worldwide. They are your brand ambassadors, and providing them recognition by creating a highlight and featuring their stories is a great way to say “thanks!” 3. Similarly to Anthropologie, they also have a #BufferLove highlight, which features their fans.Īs a brand, Instagram highlights are a great way to give a small shoutout and thank you to fans who are actively using your hashtag and sharing brand love. The Buffer Instagram account features a concise bio and highlights to answer any questions you might have. With dynamic colors and icons, they provide multiple categories to let followers know more about trends, Q&As, art, and fan outfits! They have aggregated some wonderful curated and created content.īuffer is a social media marketing platform that allows you to organize and schedule your content. It is no surprise to see that Anthropologie has an Instagram profile with highlights that match the creativity and color scheme of their overarching brand. Here are some profiles that are doing an incredible job creating visually stunning highlights, as well as great creative narratives: 1.
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